300+ things I’ve learned as a Designer, Developer and Creative Director. A handbook for digital creatives.


“Launch It” distills down the most critical aspects of creative problem-solving into pure gems of insight that should be part of everyone’s mental tool-kit. It takes years of in-the-trenches experience and polishes them down into sharp blades of practical wisdom.

Eric Jordan, Designer,

My Dad is always telling me what to do with my life. If you want him to do the same for you, then buy his book. Because it's all stuff he worked hard to learn and it's totally worth it.

Tristen Mielke, Student (age 12)

"Launch It” is a burst of wisdom, encouragement, invitation, and challenge. I needed this book as I continue my new career as a designer.  I highly recommend this book to anyone who creates, designs, develops, or works on their own.

Kris Puckett, Designer

I loved every single page of it! Shane's knowledge is really practical and helpful, especially for those who are just starting. The book is a treasure chest of knowledge, inspiration and experience.

Milan Vuckovic, Designer

Shane has given me invaluable advice from design, to finance & fitness. He is extremely well rounded and genuinely cares. I highly recommend this cache of insights from Coach Mielke.

Andy Armstrong, Interactive Designer

Shane's book is a no frills and actionable guide to getting better. It's a little Pocket Sherpa guiding you up the mountain that is design. If you're starting out you should read this book and commit it to memory.

Louis Delgado, Designer

Shane is a mentor and a real inspiration for so many people. His book is obviously a great source of inspiration for me.

Laurent Crombé, Belgian Web Designer

My son Shane wrote a book! I'm so proud of him.

Jane Mielke (Author's Mom)


Shane Mielke is a Freelance Creative Director, Designer, Front-End Developer, Animator, Photographer, Author, Speaker, Coach and Cyberdyne Systems T-1000 Model 101 living in Southern California, USA. For 10 years he was the Creative Director at 2Advanced Studios. He has designed, developed or animated websites that have won 40+ FWA awards, 9 Webby Award Nominations/Honoree/Finalists, 2 AIGA Annual Design Competition Outstanding Designs, 2 Awwwards and 3 Adobe® Cutting Edge Awards. His work has been featured in over 50 magazines including Advanced Photoshop, Web Designer, Net and Computer Arts Projects. He has also served as a judge for the Adobe® Design Achievement Awards, Flash in the Can Awards, Digital Artist Awards, .net Awards and the prestigious FWA Site of the Year. In 2014 Shane was honored by .Net Magazine as one of the top 50 Designers in the world.

When not reclined in front of the computer , he enjoys spending time with his wife and two daughters, CrossFit, traveling and engaging in the relentless pursuit of photography. 

To view his portfolio or find more information visit: